During this webinar, attendees will learn the four most important pages on your website (Home, About, Services, Pricing). Guest Matthew Banker, Founder and Chief Strategist of Benchmark Growth Marketing, will explain the purpose of each page, as well as what does (and doesn't) need to be on each content wise. Lastly, Matthew will walk attendees through basic best practices on how to write effective copy for your accounting firm's website.

Learning Objectives:

• When it comes to copywriting, clear is better than clever.

• The customer is the hero, not the business. Tell their story, not yours.

• People don't move forward into ambiguity. Answer the most important questions on your website.

Who should attend:

• Accounting firm owners looking to update their website
  

• Practicing accountants looking to learn more about marketing
  
  

Webinar Presenters

Prerequisites: Experience providing client services
Program Level: Basic
Advanced Preparation: None
Delivery Method: Group Internet Based

Registration: RSVP to attend the online meeting on the date listed above. Details for connecting to the meeting will be provided.

Refunds and Cancellations: There is no cost for this program so no refunds will be offered. For more information regarding refund, complaint, and/or cancellation, please contact our office at 314-492-4328