Donna Serdula, Founder and President of Vision Board Media and LinkedIn expert, joins the show to dive into the nuances of personal branding on LinkedIn. The conversation covers the evolution of the platform from strictly professional to a space for authentic personal expression. Donna advises on the importance of consistent content creation and engagement to build a memorable brand.
“If you sit down and really make sure that your profile resonates and is truly you, it feels good, and you smile. Ultimately, you become a person who doesn't have to look for a job. Jobs find you. You become a person whose phone rings because there are opportunities, because people know you, remember you, have worked with you, and they want to work with you again.” — Donna Serdula
Importance of personal branding on LinkedIn
Shift in perception of the platform
Challenges of creating and maintaining a professional presence on social media
Controlling one's personal brand and its impact on career opportunities
Showcasing values, actions, and descriptions to create a strong and memorable brand
Balancing professionalism with personal authenticity on LinkedIn
Importance of consistency and cadence in posting content on LinkedIn
Summit Virtual CFO by Anders website: https://www.summitcpa.net/
Email us with questions or if you’d like to be a guest on the show: youngcpasuccessshow@anderscpa.com
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Work with Donna: https://donnaserdula.com/
Connect with Donna: https://www.linkedin.com/in/todonna/