“If you sit down and really make sure that your profile resonates and is truly you, it feels good, and you smile. Ultimately, you become a person who doesn't have to look for a job. Jobs find you. You become a person whose phone rings because there are opportunities, because people know you, remember you, have worked with you, and they want to work with you again.” — Donna Serdula

 

The finer details of this episode:

• Importance of personal branding on LinkedIn

• Shift in perception of the platform

• Challenges of creating and maintaining a professional presence on social media

• Controlling one's personal brand and its impact on career opportunities

• Showcasing values, actions, and descriptions to create a strong and memorable brand

• Balancing professionalism with personal authenticity on LinkedIn

• Importance of consistency and cadence in posting content on LinkedIn

 

Episode resources:

• Summit Virtual CFO by Anders website: https://www.summitcpa.net/

• Email us with questions or if you’d like to be a guest on the show: youngcpasuccessshow@anderscpa.com

• We’re hiring! Check out our open positions: https://www.summitcpa.net/career-opportunities

• Work with Donna: https://donnaserdula.com/

• Connect with Donna: https://www.linkedin.com/in/todonna/