Strategies for Managing Longer Sales Pipelines

Jody and Joey welcome Simon Severino, CEO of Strategy Sprints, to discuss how agencies can create a culture of opportunity that gets every member involved. When financial times are tight, and spending is scrutinized, agencies need to ensure clients are invested starting from the first call – and for years to come. From writing a proposal, to verifying the budget and visualizing the offering, they dig deep into the psychology of client relations in Simon’s fail-safe sales process.

Episode Notes

“You don't rise to the level of your goals. You fall to the level of your systems.” -Simon Severino

The finer details of this episode:

Longer sales cycles and ghosting from potential clients
Crafting a culture of opportunity creation within agencies
Standardizing and creating standard operating procedures (SOPs) in client delivery