Our Virtual CFO Offers Head-Turning Introduction Tips

                   Create an Easy, Head-Turning Elevator Speech

Do you want to go to fewer networking meetings and get back to running your business? You will need to make a lasting impression that makes everyone want what you have to offer. You only have one minute to capture the attention of your peers and leave a memorable impression that will make all your peers approach you for business.

Picture this scenario: You’re sitting in a room with 30 other business entrepreneurs.  You will each have one minute to introduce themselves to the group.  Let’s say you are number 25 in the introductions cycle.  Will you just sit there listening to every word or will you be trying to think about what you will say for your introduction? Put yourself in your potential customer’s shoes for a minute. Ask yourself these 3 questions:

*Why should they care about your business?

*Why should they stop what they’re doing from their busy life and listen to you?

*What is it about your products and services, and you that would interest a potential buyer? 

Here is a formula that may help; an example of the first sentence is;

*“I help “my clients” “get a certain result” through “my products or services.” For example; (You can “fill in the blanks” for whatever your business may be)

*I help “young families” “find their first house” by “providing mortgage lending services.”

*I help “people with broken pipes” “keep their homes dry” through my “plumbing services.”

*I “protect families from financial disaster in times of crises” by providing “insurance services.”

*I help “women who want to have beautiful hair” “keep their hair healthy and vibrant” with “my all-natural, organic hair salon services.”  

You may have to try a couple of variations until you find one that is right for you.  Using this formula beats saying “I’m a hairdresser,” “I’m a plumber,” or “I’m a mortgage lender.”

The second sentence; describes a project you just completed with another client similar to the one you’re talking with.  Example:

* I just helped a nice family close on a home last week. They were able to get a great rate with a payment low enough so they can still afford to start saving their kids’ college fund.

The third sentence is your “call to action”.  What do you want interested prospects to do? How can they sample your product at a low risk to them?  Example:

*“I have a free report, “10 Mistakes to Avoid When Buying Your First House.”  If you’d like a copy, please hand me your business card and I will email you the details.”

*“I offer a free risk analysis so you can see if you have any major risk exposures.  To set up an appointment, hand me your business card, and I will get you setup free of charge.”

Put all three parts together and you have a very nice and memorable speech. 

Example: I help “young families” “find their first house” by “providing mortgage lending services.” I just helped a nice family close on a home last week. They were able to get a great rate with a payment low enough so they can still afford to start saving their kids’ college fund. “I have a free report, “10 Mistakes to Avoid When Buying Your First House.”  If you’d like a copy, please hand me your business card and I will email you the details.”

Don’t be surprised at the flood of business cards that will come your way when you put this in action at your future networking meetings. 

Feel free to contact our office at (260) 497-9761 for more tips and all of your financial needs. With today’s technology our Virtual CFO had the ability to reach out to you anywhere in the United States.