Jamie and Jody chat with Zaid Ammari from PPC Masterminds to explore advanced marketing strategies. Zaid shares his journey from a bank job to founding his own agency, emphasizing the importance of data analytics and retargeting in paid advertising. He explains how retargeting works, its psychological impact, and common mistakes businesses make. The discussion also covers the value of quality leads, the pros and cons of hiring freelancers versus agencies, and the necessity of effective client communication. Zaid offers practical insights to enhance marketing efforts and drive business success.
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